Reengineered US Payroll communications campaign to drive employees to enroll in paperless on-line payroll program that achieved a 43% opt-in rate, 28% above industry standard; conducted market research and competitive analysis, created the campaign including all graphic components and executive messages, to meet a goal of reducing over $400K annually in expenses.
Developed campaign to encourage employees to sign-up for online paystubs and W-2′s instead of paper – reducing costs and paper for the company. Met with overwhelming success and created “chatter”.
Championed company-sponsored community affairs and crisis response initiatives with the American Red Cross and Animal Rescue organizations throughout the Southern United States in response to Hurricane Katrina.
Non-Profit Accomplishments
Promoted and directed brand management for the voice, likeness and words of Dr. Martin Luther King, Jr. targeting a younger generation.
Strategized development and launch of a new fundraising product marketed to national non-profit health organizations (American Cancer Society, American Heart Association, Leukemia Society, Arthritis Foundation) that increased company sales >200%, and raised more than $10-M over three years.
Completed a demographic analysis and reengineering effort to develop a nation-wide sales and marketing campaign for smaller organizations opening up an even larger market for the product. Increased telephone recruitment success by >10% by producing “voice of philanthropy” for telemarketers and coaching company telemarketing leaders.
Co-conceptualized a 3-k winter Holiday Fun Run, acquiring new corporate sponsor to provide 100% underwriting. Assisted with nationwide launch raising > $3-M in first year.
Advocated to the Board of Directors and obtained new budget allocation for successful direct mail campaigns to promote recurring giving to the organization and source for thousands of new acquisitions to become regular contributors.
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